Investing For Your World, For Your Security

With over 25 years of experience in the financial services industry including such prestigious firms as Merrill Lynch and Prudential Financial, Sandy Keir specializes in working with women entrepreneurs. Sandy is a CERTIFIED FINANCIAL PLANNER™ and Chartered Retirement Planning Counselor.


Build A Better Future Today!

With over 25 years of experience in the financial services industry including such prestigious firms as Merrill Lynch and Prudential Financial, Sandy Keir specializes in working with women entrepreneurs. Sandy is a CERTIFIED FINANCIAL PLANNER™ and Chartered Retirement Planning Counselor.

Wealth Building & Wealth Management

Responsive, Timely Advice

Sandy is responsive to market conditions with timely advice and guidance, helping you to build your wealth and security.

In-Person Or Virtual

Appointments in the Tampa/St. Petersburg area can be in-person or virtual, either at your office or home.

Experienced Professional

Over 25 years of experience in Financial Services with CERTIFIED FINANCIAL PLANNER™ and Chartered Retirement Planning Counselor designations.


We Sell No Proprietary Products & Have No Minimum Production Requirements

We don't have any pressure from management to meet sales quotas or minimums. And, we don't have any pressure to sell certain financial products or securities.

This allows us to have only your best interests in mind, not ours.

Stocks & Bonds

Stocks and bonds are two of the most common types of investments. Stocks represent an ownership stake in a company. Bonds are debt.


Options are financial contracts that give the buyer the right to buy or sell the underlying asset at a stated price within a specified period.

Mutual Funds

A mutual fund is a type of financial product that's made up of a pool of money collected from many investors to invest in securities like stocks or bonds.


A certificate of deposit (CD) is a savings account that holds a fixed amount of money for a fixed period of time, earning a fixed amount of interest..


An annuity is a long-term investment issued by an insurance company. Annuities are designed to help protect you from the risk of outliving your income.

Municipal Bonds

Municipal bonds are debt securities issued by states, cities, counties & other governmental entities to fund day-to-day obligations and capital projects such as building schools or highways.


Insurance is a contract (policy) in which an individual or entity receives financial protection or reimbursement against losses from an insurance company.

And More!

Ask us about these and any other financial investment products. We'd be happy to help you navigate the markets and diversify your investment instruments.


Expert Financial Advisor. Amazing Neighbor.

Sandy is well-versed in all aspects of Financial Services and Financial Planning, including Health and Life Insurance, with a primary focus on Women Entrepreneurs.

Photo of Sandra Keir

Sandra Keir, CFP®, CRC


Sandy has over 25 years of experience in the financial services industry and has worked at such well-known companies as Merrill Lynch, Lincoln National Life and Prudential Financial.

Sandy earned the CERTIFIED FINANCIAL PLANNER™ designation in 1989 and Chartered Retirement Planning Counselor designation in 2009.

Sandy specializes in working with women business owners and professionals who are starting to think seriously about retirement and who wonder “Have I saved enough to retire?” and “How much income will I need?”

Sandy follows a three step process to help her clients achieve a financially sound retirement: First, she gets to know her client so she can understand what’s important to them and what they want their retirement to look like. Second, she takes an inventory of their savings and investments and runs a plan to see whether they’re saving enough now or need to save more. Finally, she develops a Retirement Income Plan for each client that will allow them to do the things they want to do, helps them decide when to access their Social Security benefits and advises them about which Medicare option to choose. Throughout retirement, she reviews her client’s budget, cash flow and accounts and is available to consult with them on important financial decisions.

Sandy lives in Sarasota, FL with her husband Bob. She is active in the community. Sandy is Vice President of the Palm-Aire Women's Club Board of Directors for 2024-2025, loves spending time at the beach, and models locally in her spare time. She offers securities through Staten Island-based Chelsea Financial Services [CHFS.com]



Introducing Sandra Keir

Find out how our client-focused "No Minimum Production Requirements" and "No Proprietary Products" policies benefit our Clients.

A brochure for Kier Planning, featuring a graph


The Key Is Strategy

STRATEGY is required when Investing for maximum growth. Strategy is key in applying knowledge and experience to make your money work for you, for wealth-building and financial security for retirement, plus education planning, business investment --- for whatever financial goals you may have.

Targeting & tailoring every aspect of your portfolio of investments & financial instruments are the best strategies to help you meet your financial goals.

Financial Advisor

call to inquire or for a free consultation:

0 B+

Assets Managed By Hilltop Securities, Our Clearing Partner

0 +

Chelsea Advisors And Registered Representatives

0 +

Years Of Service


States & Territories

Composite image of smiling investor composited with the Chelsea Financial Services 20th Anniversary logo


Trusted by thousands of clients & Licensed in 51 U.s. States & Territories

Chelsea Financial Services is a national independent Broker/Dealer, established in New York City over 23 years ago, licensed to offer securities and insurance products. We are a member of both FINRA (Financial Industry Regulatory Authority), SIPC (the Securities Investor Protection Company) and MSRB (Municipal Securities Rulemaking Board. Clearing is handled through Hilltop Securities, a diversified investment bank with a long and successful history, dating back to 1946.

news, articles & Events

Latest Happenings

Find out the latest news from the world of finance and the latest happenings regarding Sandra Keir and Chelsea Financial Services, Sandy's Broker-Dealer for Securities and Investments.

Are CDs Right for Your Financial Plan?
Get the better of the Market: Active vs. Passive Investing
Budgeting text on a folder with a thumbtack
The Art of Budgeting: Managing Your Money for Financial Success
Briefcase full of $100 bills
Building Wealth 101: A Step-by-Step Guide to Securing Your Financial Future

PHONE & FAX NUMBER : 941.201.1153

CORPORATE ADDRESS: 242 Main Street, Staten Island, NY 10307